Darren Lee is a Creative Director and Design Leader based in London, with over 25 years building and scaling in-house creative functions for some of the world's most recognised consumer brands including Durex, Strepsils, Nurofen, Mucinex, Scholl, Gaviscon, Lemsip and Optrex.

My approach combines strategic brand vision with hands-on creative leadership - from defining global visual systems and leading packaging innovation across 130+ markets, to building high-performing teams and implementing AI-enabled creative workflows that deliver faster, better work at scale. I've led projects across Europe, North America and Asia Pacific, working closely with brand, marketing and commercial teams to turn insight into creative that drives measurable growth.