BRAIN BUZZ
Neuriva grew from its 2019 launch to brain health segment leader within 5 years. The footprint gave the brand permission to expand into the growing gamer supplement category, but it would have to evolve its visual language to succeed in a younger market.
190m
GAMERS IN
THE US
$1bn
GAME SUPPLEMENT INDUSTRY
50%
AVID GAMERS SPEND $150+
ON SUPPLEMENTS
