Take the Bull by the horns
Covonia is in the enviable position, within the heavily regulated Cough & Cold category, of owning a distinctive asset that underlines its strength credentials, heritage and no-nonsense approach to cough disruption.
I made the Bull work harder on the pack, instore, on socials and across all touchpoints developing an omnichannel brand world identity powered by AI
100%
AI GENERATED
31%
BRAND VISIBILITY
INCREASE
(vs current - AI Quant 2026)
23%
INCREASE IN
SHELF STANDOUT
(vs current - AI Quant 2026)
Using Figma Weave’s node based AI workflows I was able to create on brand scaleable social content at great speed,
Mode of action visualisations are a key RTB within the C&C category but its important that HCP communications are more scientific and detailed while consumer MOA are more accessible
