Focus

Strepsils is the #1 brand for sore throat relief in 130+ markets but we had an opportunity to increase the impact of distinctive brand assets, improve navigation, increase sustainability and deliver a better brand experience.

130+

MARKETS

9%

PURCHASE
INTENT
INCREASE

(vs current - Quant 2018)

63%

CUMULATIVE
GROWTH

(Launch 2019 - 2024)

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Durex Liberated