Focus
Strepsils is the #1 brand for sore throat relief in 130+ markets but we had an opportunity to increase the impact of distinctive brand assets, improve navigation, increase sustainability and deliver a better brand experience.
130+
MARKETS
9%
PURCHASE
INTENT
INCREASE
(vs current - Quant 2018)
63%
CUMULATIVE
GROWTH
(Launch 2019 - 2024)




